> For the complete documentation index, see [llms.txt](https://wiki.theshop.dev/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.theshop.dev/docs/frontstore/introduction.md).

# Introduction

A frontstore is essential for any e-commerce channel as it's the visual part customers interact with directly. It's representing the brand's identity, values, and style. The frontstore should be easy to navigate, visually appealing, and optimized for all supported devices.

Currently, there are two ways how to create a frontstore based on TheShop API:

* [Custom-made frontstore](/docs/frontstore/introduction/types-of-frontstores.md#custom-made-frontstore)
* [Frontstore using a TheShop template](/docs/frontstore/introduction/types-of-frontstores.md#frontstore-using-a-theshop-template)

<figure><img src="/files/prRRXz5LgAiReMEbappD" alt=""><figcaption></figcaption></figure>